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Marketing Manager case study

Part-time Head of Marketing for private equity-backed business

This high end hospitality business needed to get serious about marketing

The Apartment Network specialises in luxury serviced apartments. With attractive, serviced apartments available at locations across the globe in Europe, North America and Australia to Africa and the Middle East, the company has become a popular choice for both the corporate market and leisure market.

Available for short or longer-term lets, The Apartment Network has the ability to offer privacy, security and flexibility.

Raising brand awareness

With funding firmly in place from Private Equity firm Ansor, The Apartment Network was looking to accelerate growth and start raising brand awareness across its target markets and sectors.

However, in order to meet these goals, they needed to establish a marketing function. With nothing in place at that time, this meant creating a department from scratch and finding a senior-level professional to join as Head of Marketing, in order to get marketing activity off the ground and build a functioning marketing department.

Sourcing the best candidates  

As is the way with any scale-up, experience and an agile mindset are key. Goals and deliverables need to be met quickly and in collaboration with leadership teams and investors.

Peter Strafford, Ansor Private Equity, says: “As an organisation that is on a fast growth trajectory, we needed someone who could roll their sleeves up, whilst simultaneously looking strategically at current and future needs.”

The Apartment Network approached CJ. Talent to find them a Head of Marketing who could meet their criteria. They wanted somebody they could trust to carry out comprehensive audits and implement a robust marketing function. The position was a 3 day per week role to help them deliver what they needed, quickly and efficiently.

Continued Peter: “Caroline and her team worked closely with us to find the right candidate. They listened to the brief and our requirements and gave us a really strong shortlist of candidates. In the end we selected Sam. Caroline knew that Sam had the most relevant experience for Apartment Network and she was spot on.” With experience of working in both corporate and startup environments, as well as working with investors, she was a natural fit for the organisation and quickly slotted in.

Sam says: “I hit the ground running when I joined The Apartment Network, and I haven’t stopped since. We’ve covered a lot of ground and now have a solid marketing function. We’ve met challenges along the way, (not least of all – COVID!), but in true scaleup style we’ve been agile and adjusted our marketing strategy accordingly. I’m very excited about my future with this organisation.”

Contact us to find out how we can find the right talent to help your business grow.

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